Where History and Innovation Play

A STORY STILL IN THE MAKING

Recognized as one of the National Golf Foundation's Top 100 Businesses in Golf, Bobby Jones Links is a premier manager and developer of private, public, and resort clubs in the United States.

Our roots and name are historic, yet our approach is modern and entrepreneurial. Drawing on the combined experience of our company and leadership team at hundreds of clubs across the United States, we offer the solutions, management systems, savings, training, significant financial improvements, and memorable experiences you seek.

This year, 2025, we celebrate our 25^th year of making a difference, being different, and our ceaseless drive for continual improvement, just like Bobby Jones.

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Friends are a man’s priceless treasures and a life rich in friendship is full indeed.

Bobby Jones on the Importance of Relationships

THE RIGHT SIZE MATTERS

Although Bobby Jones Links is one of the largest management companies, we are just the right size to do it right.

As an employee-owned company, not driven by investor expectations, you won't find a large company hierarchy or template at Bobby Jones Links. This enables us to be more flexible and attentive to your interests.

We understand that your club isn’t merely another property—it’s the one that matters most. That’s why we customize everything to reflect your culture, enhance your experience, and fulfill your aspirations.

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You may just as well as praise me for not breaking into banks. There is only one way to play this game.

Bobby Jones on calling penalty strokes on himself

The Timeless Spirit of Bobby Jones

Bobby Jones was the only winner of the Grand Slam, founded The Masters, is the President in Perpetuity of Augusta National Golf Club, served in WWII, designed the first steel-shafted golf clubs, and was always a person of uncompromising character and integrity.

His legacy will endure for years to come and will be celebrated once again as we approach the centennial anniversary of the Grand Slam in 2030. Bobby Jones’ entrepreneurial spirit and determination will be guiding us as we serve our clients in the years to come.

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GET TO KNOW US

Bobby Jones Links offers expertise in every area of club management, along with a comprehensive suite of systems, tools, and resources to help you effectively manage your club. We deliver this through a customer and associate-centric culture, by leading change and innovation, and making our clubs more relevant, fun, and profitable.

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FEATURED CLUBS

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On behalf of the Bobby Jones family, I highly recommend our club management partner, Bobby Jones Links. As a family, we considered lending our grandfather's name to other club management organizations over the years. We chose our partner, not because they are the biggest, but because they are the best at what they do. Bobby Jones Links' experience, combined with their commitment to innovation, service excellence, and integrity, really won us over.

Bob Jones IV

With BJL, our clubs were not just managed - they are cared for. We always received the attention, support, and expertise we needed. Always. They have managed six clubs for us and will manage more in the future.

Mike Langella, Partner, Front Door Communities

It's rare to have a co-founder personally involved-but that's exactly what we got. Their attention to detail and care changed everything. That’s why they have been our management partner for 23 years.

Michael Brantley, Director, Cobb County Parks and Recreation