THE FOUR WAYS WE MAKE A DIFFERENCE
Modeled after the great Bobby Jones himself, we live our core purpose every day: “Make a Difference.”
FOR OUR CLIENTS
We substantially and significantly enhance customer service, decrease costs via our size and leverage, put the power and legacy of Bobby Jones in play, and train the club’s employees so they are growing, learning, and are significantly engaged, therefore improving their club’s financial performance. Equally important, we make their clubs modern and relevant in response to consumers’ changing recreational preferences, which is why our motto is where history and innovation play.
FOR OUR ASSOCIATES
We provide an employee-centric culture. Great results come from happy, inclusive, and growing work environments. This is why we created the Bobby Jones Center for Excellence, the cultural and training component of Bobby Jones Links. It is rich in learning, recognition, and engagement for every one of our associates. In an era where most club companies have just one culture – make money – we have doubled down on our people. The results follow.
FOR OUR CUSTOMERS AND MEMBERS
We have 17 service excellence standards we work by. Surprising and delighting them, knowing their names, exceeding their expectations, and providing warm welcomes and fond farewells are just a few of the standards we serve by. Most of these have been refined and shared by our partners at the finest hospitality organization in the world, the Ritz Carlton.
FOR OUR LOCAL COMMUNITIES
We give back. From Bobby Jones Club Support Center to each club, our teams raise money, volunteer their time, and embrace fellow citizens and associates in need.