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BOBBY JONES LINKS

Where History and Club Innovation Play.
Blue silhouette of a golfer swinging next to the blue cursive text 'Bobby Jones' with 'LINKS' in uppercase letters below.

Where History and Innovation Play

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WHY BOBBY JONES LINKS?

Bobby Jones Links, a premier manager and developer of private, public, and resort clubs in the United States, was founded in 2000 with two clubs and is now recognized as one of the National Golf Foundation's Top 100 Businesses in Golf.  

Today, our footprint encompasses 40 facilities in 12 states, with $100 million of new golf course and clubhouse construction currently underway.

We possess the exceptional talent, resources, and efficiencies you seek. Since we are employee-owned and not driven by investor expectations, you won't find a cookie-cutter, big-portfolio approach or a large company hierarchy at Bobby Jones Links. This enables us to be more creative, flexible, and attentive to your interests from single-course properties to expansive multi-experience operations.

Today, we manage some of the most prestigious and award-winning golf courses, including the Bobby Jones Golf Course in Atlanta, which was named the 2025 Jemsek National Golf Course of the Year Award winner.

Group of children and two adults on a golf course holding golf clubs, cheering with raised arms.Skydiver descending with a blue and red parachute while holding a large American flag above a green field with trees and a crowd near a building in the background.Wide view of a golf course with a green, sand bunker, trees, and hills under a sky with dramatic clouds and sunlight.Smiling woman in a navy sleeveless top and white pants carrying trays with food and turquoise containers exiting a glass door.Two women in athletic wear smiling while walking outdoors on a paved path surrounded by trees and grass.Golf green with flagstick under a partly cloudy sunset sky, surrounded by lush grass and trees near a body of water.Four people enjoying drinks and conversation on a wooden outdoor deck overlooking a river and forested mountains under a blue sky.Two people riding a blue golf cart on a path through a green golf course with buildings and trees in the background.Two boys in matching blue PGA Jr. League shirts and khaki shorts smiling with golf bags on a golf course.Two young women playing tennis outdoors on a clay court surrounded by palm trees, one hitting a forehand shot while the other watches.Aerial view of a construction site with heavy machinery, including excavators and dump trucks, working on cleared earth near some leafless trees.Six men standing in a row on the tracks of a large yellow bulldozer on a grassy field under a cloudy sky.

A STORY STILL IN THE MAKING

Recognized as one of the National Golf Foundation's Top 100 Businesses in Golf, Bobby Jones Links is a premier manager and developer of private, public, and resort clubs in the United States.

Our roots and name are historic, yet our approach is modern and entrepreneurial. Drawing on the combined experience of our company and leadership team at hundreds of clubs across the United States, we offer the solutions, management systems, savings, training, significant financial improvements, and memorable experiences you seek.

This is our 26th year of making a difference, being different, and our continual drive for improvement. Just like Bobby Jones.

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Friends are a man’s priceless treasures and a life rich in friendship is full indeed.
Bobby Jones on the Importance of Relationships

THE RIGHT SIZE MATTERS

Although Bobby Jones Links is one of the largest management companies, we are just the right size to do it right. 

As an employee-owned company, not driven by investor expectations, you won't find a large company hierarchy or template at Bobby Jones Links. This enables us to be more flexible and attentive to your interests.

We understand that your club isn’t merely another property—it’s the one that matters most. That’s why we customize everything to reflect your culture, enhance your experience, and fulfill your aspirations.

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25 years logo
You may just as well as praise me for not breaking into banks. There is only one way to play this game.
Bobby Jones on calling penalty strokes on himself

Turnkey Management Services

Agronomy
Premium Golf Experiences Based on Your Financial Needs
Golf Operations
Maximizing Revenues, Management, and Service
Food & Beverage
Making a Tough Business Much Better
Player Development
Growing the Game Through World-Class Instruction
Finance, Accounting & Reporting
A Comprehensive Suite of Services and Reports
Procurement
The Power of Our Size Leveraged for Your Club
Risk Management
Reducing Insurance Costs and Promoting Safety
Club Support & Communication
An Active Presence with Robust Communication
Marketing & Brand Awareness
Highly Effective Multi-Channel Campaigns
Club Development & Renovation
Leading the Way in New Construction and Renovation
Human Resources
The Most Important Thing We Do
Membership Sales, Orientation & Retention
Creating Belonging Through Every Interaction

A Ringing Endorsement

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On behalf of the Bobby Jones family, I highly recommend our club management partner, Bobby Jones Links.  As a family, we considered lending our grandfather's name to other club management organizations over the years. We chose our partner, not because they are the biggest, but because they are the best at what they do.  Bobby Jones Links' experience, combined with their commitment to innovation, service excellence, and integrity really won us over. We hope they will win you over, too.

Bob Jones IV

The Seven Fat Years Ahead

In July of 1923, at Inwood Country Club, Bobby Jones won his first major championship, beginning what is known as his “seven fat years,” a period when he won thirteen major titles, completing the Grand Slam at Merion Golf Club on September 27, 1930.

In 2030, the U.S. Open returns to Merion to honor the 100th anniversary of the Grand Slam.  Between now and then, we will be celebrating the lead-up to this centennial celebration with tournaments, events honoring his wins at the clubs where he won majors, merchandise specials, interesting facts, etc.

It will be a great time to be a Bobby Jones Links club as we begin our “seven fat years” and the march to celebrate his historic achievement.

Expert Management for Golf Clubs

We help golf clubs operate with excellence through proven management, leadership development, and member-focused strategy.
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