Bobby Jones Links Adds Its First Club in Michigan, Furthering Its Strategic Growth Strategy

ATLANTA (March 7, 2023) – Bobby Jones Links, an Atlanta-based club management and advisory services company, is pleased to announce it has been selected to manage Travis Pointe Country Club, a member-owned private club in Ann Arbor, Michigan. Travis Pointe represents the company’s first managed club in Michigan and the third addition to its select portfolio in 2023.

“Travis Pointe’s amenities and championship golf course are second to none in the Ann Arbor market, and we look forward to engaging the membership with fresh ideas and programming to elevate member satisfaction,” said Doug Hellman, President of Business Development. “We’re excited to be working with the Board and on-site team to elevate member lifestyle programming and introduce our signature Jones University Service Training program to enhance the value proposition of membership.”

Other key areas of Bobby Jones Links’ focus are improved membership communication, board governance and onboarding, establishing performance KPIs, and leadership development.

“The search committee explored numerous options, including maintaining the status quo and hiring a general manager as we’ve done in the past,” said Gary Chatell, Board President of Travis Pointe Country Club. “We did extensive due diligence when vetting Bobby Jones Links for this partnership. Their references were extremely positive, and their boutique size gave us confidence that our club wouldn’t be just another client in their portfolio.”

Travis Pointe Country Club is a member-owned private lifestyle club established in 1977 featuring a par 72, 7,326 yard, 18-hole Bill Newcomb-designed golf course that has hosted numerous LPGA, USGA and PGA events and qualifiers. Lifestyle amenities include heated indoor and outdoor pools, a fitness facility, indoor tennis and outdoor tennis and pickleball courts, and two state-of-the-art golf and sports simulators.  

Executive Chef Jason Berthold offers members extraordinary fine and casual dining experiences and unrivaled catered events. Jason is a nationally renowned, award-winning chef, having been part of top restaurants in the United States, such as The French Laundry in Yountville, California, and the openings of Per Se in New York City and RN74 in San Francisco, as well as several others.

To learn more about Travis Pointe, visit https://www.travispointe.com. You can find out more about Bobby Jones Links and its most recent developments at www.bobbyjoneslinks.com.