Bobby Jones Links was selected to manage the Harlingen Country Club in Palm Valley, TX in June 2017. Located in sub-tropical south Texas, Harlingen Country Club is a member-owned club cultivating an active lifestyle and strong sense of community. The Club membership enjoys an 18-hole golf course, practice facilities, fitness, dining, tennis, and a pool.
With approximately 340 members in June 2017, Harlingen Country Club had not sold a membership in the prior six months to hiring Bobby Jones Links. After implementing our operational platform including a strong multi-channel marketing campaign, changing the membership structure to adhere to the market needs, and introducing additional programming and events, Bobby Jones Links sold over 81memberships in the first ten months of managing the club increasing the club’s dues line by $123,000 annually.