GROWING FROM 223 TO 1,211 HIGHLY ENGAGED MEMBERS

ABOUT THE GEORGIA CLUB

The Georgia Club is a private club in Athens, Georgia, situated in a master-planned neighborhood named one of the Top 50 Retirement Communities in theU.S. Featuring 27 holes of golf, an aquatic center, a large racquet club, and a fitness center, the club had only 223 members at the onset of Bobby Jones Links’ engagement and was losing $1.5 million per year.

THE BOBBY JONES LINKS DIFFERENCE

Through a robust membership sales and retention process and Bobby Jones Link’s professional management, today, it is a resounding success.

• The club now has 1,211 members and a waiting list.
• Total club revenue is in the top 5% of private clubs in the U.S., with $3.5 million in food and beverage revenue.
• It has a very engaged and active membership with a compelling lifestyle that has helped the real estate developer sell more homes, homes for more, and homes faster.
• The club is highly profitable.
• The average tenure of the department heads is now eight years and growing.

HOW DID WE DO IT?

• Our operations team implemented Bobby Jones Links systems, tools, resources, and training, bringing professional management to every department.
• Our sales marketing group rebranded the club and community and told a new, more compelling story.
• We oversaw several million dollars of capital improvements across the board.
• Bobby Jones Link’s membership experts developed an extensive activities program to enhance the members’ enjoyment of the club and increase engagement and spending.
• We expanded the food and beverage offerings, added an acclaimed farm-to-table venue, and hired noted chef Ray Whitlock.
• Our marketing team worked hand-in-hand with the real estate developer to maximize membership and home sales.