THE $32 MILLION REBIRTH OF A HISTORIC PUBLIC COURSE

ABOUT BOBBY JONES GOLF COURSE

First built in 1932 and once playing more annual rounds than any of the 400 or more courses in Georgia, this historic municipal golf course in the heart of Atlanta fell on hard times, suffering from years of deferred capital repairs and improvements.

Today, after some heroic efforts by the Bobby Jones Golf Course Foundation and $32 million of donations from numerous companies and individuals, it is one of the premier and most highly regarded daily fee courses in the United States. It has received numerous accolades from a multitude of national golf publications, social media, and television as a successful model for municipal golf course renewal through community investment. It is also a model for innovation in golf.

Bobby Jones Links oversaw the construction of the new Bobby Jones Golf Course in 2018 and now manages it for the Foundation.

THE DIFFERENCE THAT WAS MADE

• A Bob Cupp designed reversible golf course, only one of four in the U.S.
• The 22,000-square-foot clubhouse is the headquarters for the Georgia State Golf Association, the Georgia PGA Section, the Georgia Golf Hall of Fame, and the Bobby Jones U.S.G.A. memorabilia room, resulting in a synergy of organizations uncommon in the industry.
• An indoor and outdoor golf academy with both indoor and outdoor with seven full-time instructors, club fitting, and home to a junior program with over 4,000 participants.
• The clubhouse includes the Bobby Jones room with memorabilia provided by the U.S.G.A.
• It features the PGA Tour Superstore driving range with Trackman and over $1.4 million in range ball sales annually, making it the busiest driving range in the southeast.
• It is home to Boone’s, a high-end destination restaurant realizing nearly $2 million in revenue.
• It hosted the World Long Driving Championship finals in 2023, a four-day event televised on the Golf Channel.
• The experience includes many innovations, including the reversible course, eight sets of genderless tees from 7,400 yards to 3,50 yards, a modern minimalist pro shop, an underground range ball system, a “Himalayas” type putting green, and home to 16 Club Car Tempo Walk robotic golf cars.

HOW DID WE DO IT?

It was a collaborative effort between many talented people and companies, with Bobby Jones Links coordinating it with the Foundation’s president.

• Everything about the original 1932 Bobby Jones golf course was eliminated, and a brand new golf course and clubhouse were started from scratch.
• Daily accounting of the construction costs and presence on-site by Bobby Jones Links.
• Continual service and operational training by the Bobby Jones Links management team.
• Developing a mindset that all innovative ideas should be considered during construction and continually after opening.
• Establish a high-end destination eatery at a daily fee club and successfully do it.
• We never lost sight of the fact that this was a community investment and endeavor designed to make golf fun and available to all golfers, whether junior, minority, disabled, beginner, or experienced.